Sierra Mountain Center is a mountain guiding company I had the privilege of working for as a guide, so when the new owner, Emma, reached out to me for a complete rebrand, I was thrilled. It was an incredible opportunity to use my branding and web design expertise to help a company I admired evolve for the future.

The rebrand began with a new logo—one that would honor the history of Sierra Mountain Center while giving it a fresh, modern look. It was important to strike the right balance: the design needed to resonate with new clients while still being familiar to long-time customers who knew and loved the brand.

In addition to the logo, the project included a comprehensive website redesign. The old site was outdated, slow, and difficult to navigate. My goal was to create an intuitive, user-friendly experience that made booking trips easy and seamless.

This project was especially meaningful to me, and I’m grateful to Emma for trusting me to bring her vision to life during this exciting chapter for Sierra Mountain Center.