San Diego Climbing School

In February of last year, I had the opportunity to work with San Diego Climbing School on a comprehensive brand identity project, and it quickly became one of those collaborations that feels deeply aligned. SDCS has a strong ethos rooted in connection, education, and community, and my goal was to create a visual system that reflected those values while honoring San Diego’s unique climbing landscape. From the Flemish bend knot symbolizing trust and technical expertise to the skyline silhouette inspired by Mission Gorge and The Wedge, every element was thoughtfully designed to feel grounded, approachable, and enduring. I loved translating their mission into a cohesive brand that supports both their instructional work and their growing community, and I’m genuinely proud to have this project represented in my portfolio.